Today customers expect channel integration to work smoothly.Which of the following is NOT one of the characteristics of channel integration
A) The ability to order the product online and pick it up at a retail location
B) The ability to return an online purchase at the retail location
C) The right to receive discounts based on total online and off-line purchases
D) Offering gift certificates that can be redeemed online and off-line
E) None of the above are characteristics of channel integration
Correct Answer:
Verified
Q12: A _ channel consists of a manufacturer
Q13: In designing the marketing channel,the marketer must
Q14: A value network includes a firm's suppliers
Q15: A marketing channel overcomes the time,place,and _
Q16: Companies that search for customers and may
Q18: Physical functions,title functions,and promotional functions are example
Q19: A _ strategy involves the manufacturer using
Q20: Shoppers who primarily seek stores that suit
Q21: After a company has chosen a channel
Q22: _ can be defined as the ability
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