________ can be defined as the ability to alter channel members' behavior so that they take actions they would not have taken otherwise.

Question

Quizplus · Accepted Answer

Channel power refers to the ability of a channel member to control or influence others in the channel. This includes the ability to alter the behavior of other members, such as getting them to take actions they wouldn't have taken otherwise. Marketing, superior products, channel relationships, and channel concerns may all play a role in channel dynamics but do not specifically refer to the ability to alter behavior.

________ Can Be Defined as the Ability to Alter Channel