Manufacturers are constantly tempted to move from exclusive or selective distribution to more intensive distribution in order to ________.

Question

Quizplus · Accepted Answer

By moving to more intensive distribution, manufacturers can increase their coverage and reach more customers, which in turn can increase their sales. This strategy can be particularly effective for manufacturers who are looking to grow their market share or compete more aggressively with other brands.

Manufacturers Are Constantly Tempted to Move from Exclusive or Selective