Regarding distribution systems,one of the most difficult decision that a firm must make at some time involves ________ the channel strategy.

Question

Quizplus · Accepted Answer

Revising the channel strategy can be a difficult decision for a firm, but it can also lead to improved efficiency, effectiveness, and profitability in the distribution system. Discontinuing or scrapping the channel strategy altogether could potentially harm the firm's relationships with existing customers, while decreasing or increasing the number of members in the channel may not necessarily address the underlying issues with the distribution system. Therefore, revising the channel strategy is the best choice, as it allows the firm to evaluate and adjust specific aspects of the distribution system to better align with its objectives and market conditions.

Regarding Distribution Systems,one of the Most Difficult Decision That a Firm