When the producer wants to maintain control over the service level and outputs offered by the resellers,it most likely will use ________ distribution.

Question

Quizplus · Accepted Answer

Exclusive distribution allows the producer to have complete control over the distribution of their products. The producer selects a limited number of retailers or resellers with which to work, and these resellers are contractually bound to adhere to specific guidelines and service levels set by the producer. This ensures that the service level and outputs offered by the resellers are consistent with the producer's standards.

When the Producer Wants to Maintain Control Over the Service