With ________,the company does not need to worry about too many outlets; it can gain adequate market coverage with more control and less cost that intensive distribution.

Question

Quizplus · Accepted Answer

Selective distribution allows companies to have control over the number of outlets while still providing adequate market coverage. This strategy is useful when a company wants to maintain a certain level of exclusivity for its product while also keeping costs low. Intensive distribution would require too many outlets, which can lead to less control over branding and potentially higher costs. Extensive distribution may not provide the same level of exclusivity desired by the company. Random distribution and exclusive distribution are not suitable options for most companies.

With ________,The Company Does Not Need to Worry About Too