When two or more unrelated companies put together resources or programs to exploit an emerging marketing opportunity,it is called a ________.
A) coop marketing system
B) horizontal marketing system
C) financial marketing system
D) vertical marketing system
E) cross-marketing system
Correct Answer:
Verified
Q39: By granting _,the producer hopes to obtain
Q40: With _,the company does not need to
Q41: _ occurs when a single firm uses
Q42: _ involves conflict between members at the
Q43: _ are companies that have launched a
Q45: _ are existing companies that have added
Q46: _ occurs when channel members are brought
Q47: _ describes company efforts to inform buyers,communicate,promote,and
Q48: For the brick-and-click companies,adding an e-commerce channel
Q49: There are several mechanisms for effective channel
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