________ occurs when channel members are brought together to advance the goals of the channel,as opposed to their own potentially incompatible goals.

Question

Quizplus · Accepted Answer

Channel coordination occurs when channel members work together to achieve common goals, such as increasing sales and improving customer satisfaction. This involves developing cooperative relationships and sharing information and resources to benefit the channel as a whole. In contrast, channel conflict arises when channel members have conflicting goals or interests, leading to competition and tension within the channel. Cooperation is important for effective channel management, as it helps to reduce conflict and maximize channel performance.

________ Occurs When Channel Members Are Brought Together to Advance