A channel alternative is described by three elements: the types of available business intermediaries,the number of intermediaries needed,and the ________.

Question

Quizplus · Accepted Answer

The first two elements of a channel alternative are the types and number of intermediaries needed. The third element, therefore, must be related to the terms and responsibilities of each channel member. This could include factors such as pricing, marketing activities, and distribution responsibilities. The other options are not relevant to the description of a channel alternative.

A Channel Alternative Is Described by Three Elements: the Types