________ channels consist of company salespeople contacting buyers in the target market.
A) Individualized
B) Personal
C) Expert
D) Advocate
E) Social
Correct Answer:
Verified
Q18: The eight steps in developing effective communications
Q19: According to the macromodel of communication,the four
Q20: The macromodel of effective communications contains nine
Q21: If a person has a positive attitude
Q22: The ability to identify the brand within
Q24: Communicators use _ appeals such as fear,guilt,and
Q25: Personal communications channels derive their effectiveness through
Q26: The two-step flow of information challenges the
Q27: Personal influence carries especially great weight with
Q28: John Maloney saw buyers as expecting one
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