The eight steps in developing effective communications start with the basics: identifying the target audience,determining the objectives,designing the communications,________ ,and establishing the budget.
A) selecting the advertising copy
B) managing the process
C) choosing the media mix
D) selecting the channels
E) measuring results
Correct Answer:
Verified
Q13: Television advertising used to be the most
Q14: Marketing communications can contribute to brand equity
Q15: Modern marketing calls for more than developing
Q16: The starting point in planning marketing communications
Q17: Marketing communications are the means by which
Q19: According to the macromodel of communication,the four
Q20: The macromodel of effective communications contains nine
Q21: If a person has a positive attitude
Q22: The ability to identify the brand within
Q23: _ channels consist of company salespeople contacting
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