Marketing communications are the means by which firms attempt to ________,persuade,and remind consumers about the products and brands that they sell.

Question

Quizplus · Accepted Answer

Marketing communications have three main goals: to inform consumers about the features and benefits of products or services, to persuade them to choose a particular brand over others, and to remind them about the brand to maintain top-of-mind awareness. Therefore, options A, B, and C are all correct. Option D could be seen as a sub-goal of persuasion since interest can contribute to a consumer's decision-making process. Option E is not correct as there are valid options among the given choices.

Marketing Communications Are the Means by Which Firms Attempt to ________,Persuade,and