The ability to identify the brand within the category,in sufficient detail to make a purchase,is known as ________.

Question

Quizplus · Accepted Answer

Brand awareness refers to the ability of consumers to recognize and recall a brand within a particular product category. This is an important factor in the buying decision as it enables consumers to make a more informed choice when purchasing. Option A refers to the general need for a particular product category, while options C, D, and E all relate to attitudes and beliefs towards a brand, which may be influenced by brand awareness.

The Ability to Identify the Brand Within the Category,in Sufficient