Modern marketing calls for more than developing a good product,pricing it attractively,and making it accessible.Companies must also ________.
A) attract popular celebrities to endorse their brands in order to appear credible
B) reach historically underrepresented markets with their products
C) relate to employees on a more personal level
D) advertise exclusively to current users to cement their commitment to the brand
E) communicate with present and potential stakeholders and the general public
Correct Answer:
Verified
Q10: Every _ delivers an impression that can
Q11: One implication of the concept of brand
Q12: Dramatic changes in consumer technologies and media
Q13: Television advertising used to be the most
Q14: Marketing communications can contribute to brand equity
Q16: The starting point in planning marketing communications
Q17: Marketing communications are the means by which
Q18: The eight steps in developing effective communications
Q19: According to the macromodel of communication,the four
Q20: The macromodel of effective communications contains nine
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