Every ________ delivers an impression that can strengthen or weaken a customer's view of the company.

Question

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Brand contact refers to any interaction that a customer has with a company, such as visiting a store, speaking with customer service, or seeing an advertisement. Each of these interactions contributes to the overall impression that a customer has of the company and can either strengthen or weaken their relationship with the brand. The other options listed - brand equity, salesman, featured ad, and direct-mail piece - all contribute to brand contact but do not fully encompass the range of interactions that a customer can have with a company.

Every ________ Delivers an Impression That Can Strengthen or Weaken