Blogs and chat rooms are examples of the ________ communication platform.
A) personal selling
B) events and experiences
C) public relations and publicity
D) word-of-mouth marketing
E) direct and interactive marketing
Correct Answer:
Verified
Q4: The hierarchy-of-effects model contains awareness,knowledge,liking,_,conviction,and purchase.
A) cognitive
Q5: The marketing communications mix consists of eight
Q6: Marketing communications activities contribute to brand equity
Q7: Anything that causes the consumer to notice
Q8: Senders know that to effectively communicate,they must
Q10: Every _ delivers an impression that can
Q11: One implication of the concept of brand
Q12: Dramatic changes in consumer technologies and media
Q13: Television advertising used to be the most
Q14: Marketing communications can contribute to brand equity
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents