Senders know that to effectively communicate,they must encode their messages so that the target audience can decode them; the must transmit the message through the media that reach the target audience and develop ________ channels to monitor the responses.
A) feedback
B) interest
C) response
D) decoding
E) none of the above
Correct Answer:
Verified
Q3: Marketers need to assess which experiences and
Q4: The hierarchy-of-effects model contains awareness,knowledge,liking,_,conviction,and purchase.
A) cognitive
Q5: The marketing communications mix consists of eight
Q6: Marketing communications activities contribute to brand equity
Q7: Anything that causes the consumer to notice
Q9: Blogs and chat rooms are examples of
Q10: Every _ delivers an impression that can
Q11: One implication of the concept of brand
Q12: Dramatic changes in consumer technologies and media
Q13: Television advertising used to be the most
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