One implication of the concept of brand equity is that the manner in which brand associations are formed does not matter.In other words,if a consumer has an equally strong,favorable,and unique brand association between two media,then the impact in terms of brand equity should be ________.

Question

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The statement suggests that regardless of how brand associations are formed, as long as there is an equal strength of favorable and unique brand associations, the impact on brand equity should be identical. Therefore, the best choice is B, which indicates that the impact should be identical.

One Implication of the Concept of Brand Equity Is That