Dramatic changes in consumer technologies and media habits have ________.

Question

Quizplus · Accepted Answer

The dramatic changes in consumer technologies and media habits have eroded the effectiveness of the mass media. With the rise of digital technologies, consumers have greater control over what media they consume, when they consume it, and how they consume it. This has led to a fragmentation of media audiences and a decline in the reach and influence of traditional mass media channels such as TV, radio, and newspapers. As a result, mass media marketing has become less effective and less efficient, forcing marketers to seek new ways to reach and engage consumers in a fragmented media environment.

Dramatic Changes in Consumer Technologies and Media Habits Have ________