Anything that causes the consumer to notice and pay attention to the brand can ________ brand awareness.
A) decrease
B) increase
C) effect
D) affect
E) influence
Correct Answer:
Verified
Q2: In communicating,selective attention,selective distortion,and _ may come
Q3: Marketers need to assess which experiences and
Q4: The hierarchy-of-effects model contains awareness,knowledge,liking,_,conviction,and purchase.
A) cognitive
Q5: The marketing communications mix consists of eight
Q6: Marketing communications activities contribute to brand equity
Q8: Senders know that to effectively communicate,they must
Q9: Blogs and chat rooms are examples of
Q10: Every _ delivers an impression that can
Q11: One implication of the concept of brand
Q12: Dramatic changes in consumer technologies and media
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