In-store advertising,including ads on shopping carts,in aisles,on shelves,on the floor,and "talking" shelves,are all examples of ________ advertising.
A) point-of-decision
B) product-placement
C) point-of-purchase
D) branding
E) advertising

Question

Quizplus · Accepted Answer

The examples mentioned in the question all refer to advertising that takes place at the point of purchase, or the location where customers make their final decisions and actually buy products. This type of advertising is meant to influence purchasing decisions right at the moment they are being made, hence the term "point-of-purchase" or POP advertising.

In-Store Advertising,including Ads on Shopping Carts,in Aisles,on Shelves,on the Floor,and