The ________ involves correlating past sales to past advertising expenditures using advanced statistical techniques in an effort to measure the sales impact of a given promotional campaign.
A) historical approach
B) experimental design approach
C) humanist approach
D) target exposure rate approach
E) pulsing approach

Question

Quizplus · Accepted Answer

The historical approach involves analyzing past data to understand the relationship between sales and advertising expenditures, using statistical methods to assess the impact of promotional campaigns.

The ________ Involves Correlating Past Sales to Past Advertising Expenditures