________ expresses the rate at which new buyers enter the market; the higher this rate,the more continuous the advertising should be.
A) Buyer demographics
B) Purchase frequency
C) Purchase intent
D) Buyer turnover
E) Buyer profile

Question

Quizplus · Accepted Answer

Buyer turnover refers to the rate at which new buyers come into the market to replace those who have left. The higher the turnover rate, the more continuous the advertising should be to attract and retain new customers.

________ Expresses the Rate at Which New Buyers Enter the Market;