The main advantage of nontraditional media is that a very precise and-because of the nature of the setting involved-captive audience often can be reached in a ________ manner.
A) new
B) effective
C) cost-effective
D) targeted
E) individualized
Correct Answer:
Verified
Q22: One of the advantages of direct mail
Q23: In-store advertising,including ads on shopping carts,in aisles,on
Q24: A media vehicle's _ refers to its
Q25: Marketers pay fees so that their products
Q26: Sales promotions used in markets of high
Q28: The _ involves correlating past sales to
Q29: _ expresses the rate at which new
Q30: Marketers are using creative and unexpected ad
Q31: Sales promotions include tools for _ promotion,trade
Q32: In launching a new product,the advertiser chooses
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