Sales promotion tools that impart a selling message along with the deal,as in the case of free samples and premiums when they are related to the product,are called ________.
A) promotions
B) retailer promotions
C) manufacturer franchise building
D) retailer franchise building
E) consumer franchise building

Question

Quizplus · Accepted Answer

Sales promotion tools that impart a selling message along with the deal and are related to the product are known as consumer franchise building. This type of promotion is aimed at building brand loyalty and increasing long-term sales among customers. Examples include free samples, premiums, and loyalty programs that reward customers for repeat purchases. Retailer and manufacturer franchise building, on the other hand, typically focus on building relationships with intermediaries and increasing distribution channels.

Sales Promotion Tools That Impart a Selling Message Along with the Deal,as