There are three major methods of pretesting ads.These are consumer feedback,________,and laboratory test.
A) prelaunch testing
B) copy testing
C) direct testing
D) telephone inquiries
E) portfolio testing
Correct Answer:
Verified
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Q33: _ seeks to determine whether an ad
Q34: Sales promotion tools that impart a selling
Q35: A company has to decide on how
Q36: Sales promotion,with its incessant prices off,coupons,deals,and premiums,may
Q38: Readers of Vogue may pay more attention
Q39: The _ is the rate at which
Q40: Television audience size has several possible measures.These
Q41: The major tools in an MPR department
Q42: MPR can build _ by placing stories
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