________ seeks to determine whether an ad is communicating effectively.
A) Communications-effect research
B) Marketing research
C) Buyer research
D) Consumer research
E) Media research

Question

Quizplus · Accepted Answer

Communications-effect research specifically focuses on evaluating the effectiveness of communication, such as advertising, in terms of reaching and resonating with the target audience.

________ Seeks to Determine Whether an Ad Is Communicating Effectively