In designing and evaluating an ad campaign,it is important to distinguish the message strategy or positioning of an ad from it creative strategy.To develop a message strategy,advertisers go through three steps.List and explain these three steps.
Correct Answer:
Verified
View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Q114: Although outdoor advertising has limited audience selectivity,it
Q115: In considering when and how to use
Q116: Marketing public relations plays an important role
Q117: Advertisers and their agencies must be sure
Q118: In developing an advertising campaign of your
Q120: According to the IEG Sponsorship Report,$14.9 billion
Q121: One of the criteria for evaluating the
Q122: The ad agency you are working with
Q123: As the national brand manager for a
Q124: When consumers respond to such questions as
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents