The ad agency you are working with cites studies that show that consumers wait until the last minute to make buying decisions and in fact,one study suggested that over 74% of all buying decisions are made in the store.The ad agency is urging you to approve the creation of ________ to capitalize on these spontaneous buying decisions.
A) point-of-purchase material
B) print material
C) coupons
D) flyers
E) none of the above

Question

Quizplus · Accepted Answer

Point-of-purchase materials, such as displays or signs near the checkout counter, are designed to catch the attention of customers in the store and encourage them to make impulse purchases. This strategy is especially effective if consumers tend to make buying decisions in the store, as suggested by the studies cited by the ad agency. Print material, coupons, and flyers may also be helpful to promote products or services, but they may not be as effective in capturing the attention of customers at the point of purchase.

The Ad Agency You Are Working with Cites Studies That