The way the promotional material gets to the consumer is known as the ________.For example,a 15-cents-off coupon can be sent by mail,offered in stores,or attached to the product packaging.
A) condition
B) distribution vehicle
C) duration
D) supply side
E) implementation

Question

Quizplus · Accepted Answer

The term that describes the way promotional material reaches consumers is "distribution vehicle." This can include methods such as mail, in-store promotions, and packaging attachments. The other answer choices are not relevant to this term.

The Way the Promotional Material Gets to the Consumer Is