The media planner must know the capacity of the major advertising media types to deliver reach,frequency,and impact.Media planners make their choices by considering four variables.List these variables and briefly explain them.

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The Answer of The media planner must know the capacity of the major advertising media types to deliver reach,frequency,and impact.Media planners make their choices by considering four variables.List these variables and briefly explain them.

The Media Planner Must Know the Capacity of the Major