The average click-through for paid-search ads is much higher than for comparable online ads.

Question

Quizplus · Accepted Answer

Studies have shown that the average click-through rate (CTR) for paid-search ads is higher than for display ads, social media ads, and other forms of online advertising. This is likely because paid-search ads are targeted specifically to users who are actively searching for specific products or services, whereas other forms of online ads may be seen by users who are not actively looking to make a purchase.

The Average Click-Through for Paid-Search Ads Is Much Higher Than