Direct marketers can time their offer to reach their prospects at the right moment and as a result receive higher readership because of the offer's applicability.An example of such "right moment" timing would be ________.
A) senior citizens receiving offers on retirement planning
B) parents of newborn babies receiving coupons in the mail
C) baby boomers receiving information on first-time home ownership
D) generation Xers receiving retirement-planning offers
E) none of the above

Question

Quizplus · Accepted Answer

Parents of newborn babies receiving coupons in the mail is an example of timing an offer to coincide with a significant life event, making the offer more relevant and increasing the likelihood of engagement.

Direct Marketers Can Time Their Offer to Reach Their Prospects