A ________ occurs when the company permits a poor idea to move into development and commercialization.
A) dual error
B) brand failure
C) GO-error
D) DROP-error
E) product error
Correct Answer:
Verified
Q20: Many top companies use the _ to
Q21: Increasingly,new-product ideas arise from _ that combines
Q22: The _ technique for stimulating creativity starts
Q23: A(n)_ loses money when its sales do
Q24: A company should motivate its employees to
Q26: Total estimated sales are the sum of
Q27: A _ occurs when the company dismisses
Q28: The _ technique for stimulating creativity lists
Q29: _ provide quantitative portrayals of market situations
Q30: The business attractiveness of a proposal is
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