________ provide quantitative portrayals of market situations and how consumers see different products,services,and brands along various dimensions.

Question

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Perceptual maps provide a visual representation of how consumers view different products, services, and brands along various dimensions, such as price or quality. It allows marketers to identify potential gaps in the market and adjust their strategies accordingly. Option A (Brand concepts), D (Concept tests), and E (Product ideas) are all related to the development and testing of new products or branding strategies, and do not directly provide quantitative portrayals of market situations or consumer perceptions. Option B (Product concepts) may include some market research, but it does not specifically address how consumers see different products and brands in relation to each other.

________ Provide Quantitative Portrayals of Market Situations and How Consumers