The ________ technique for stimulating creativity lists all the characteristics of an object and then modifies each to try to arrive at a new idea.
A) reverse assumption analysis
B) lateral marketing
C) attribute listing
D) forced relationships
E) morphological analysis
Correct Answer:
Verified
Q23: A(n)_ loses money when its sales do
Q24: A company should motivate its employees to
Q25: A _ occurs when the company permits
Q26: Total estimated sales are the sum of
Q27: A _ occurs when the company dismisses
Q29: _ provide quantitative portrayals of market situations
Q30: The business attractiveness of a proposal is
Q31: A(n)_ yields a profit that is less
Q32: Consumer preferences for alternative product concepts can
Q33: A(n)_ is an elaborated version of the
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