A(n)________ is an elaborated version of the idea expressed in consumer terms.

Question

Quizplus · Accepted Answer

A product concept is an elaborated version of an idea expressed in consumer terms. It outlines the features, benefits, target market, and unique selling proposition of the product. The product concept serves as a blueprint for the development of the actual product. Choice A (test brand) refers more to the testing phase of a product, choice B (alpha product) refers to an early version of a product that has not yet been released to the market, choice C (beta version) refers to a later version of a product that is still in the testing phase, and choice D (product idea) refers to a basic idea for a product that has not yet been fully developed.

A(n)________ Is an Elaborated Version of the Idea Expressed in Consumer