Consumer preferences for alternative product concepts can be measured through _________,a method for deriving the utility values that consumers attach to varying levels of a product's attributes.

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Conjoint analysis is a method used in marketing research to measure consumer preferences for alternative product concepts. It helps to derive the utility values consumers attach to varying levels of a product's attributes. The method involves creating hypothetical product profiles with different combinations of attributes and asking consumers to rate or rank these profiles. This helps marketers identify the most important attributes of a product and the levels of these attributes that are most appealing to consumers.

Consumer Preferences for Alternative Product Concepts Can Be Measured Through