________ means presenting the product concept,symbolically of physically,to target consumers and getting their reactions.

Question

Quizplus · Accepted Answer

Concept testing involves presenting the product concept, either symbolically or physically, to potential target consumers and obtaining their feedback to determine the product's potential success in the market. Option A (Perceptual mapping) involves visually representing consumer perceptions and preferences for different brands, whereas option B (Brand-positioning mapping) involves determining the optimal position for a brand in the market. Option C (Ideation) involves generating new product ideas and option D (Concept development) involves refining and elaborating on the chosen product ideas.

________ Means Presenting the Product Concept,symbolically of Physically,to Target Consumers