In ________,respondents see different hypothetical offers formed by combining varying levels of the attributes,then rank the various offers.
A) conjoint analysis
B) marketing strategy
C) gap research
D) need assessment
E) skunkworks
Correct Answer:
Verified
Q35: Attractive ideas must be refined into testable
Q36: The overall probability of success for a
Q37: _ means presenting the product concept,symbolically of
Q38: Company _ and intermediaries are a particularly
Q39: In the past,creating physical prototypes was costly
Q41: To estimate replacement sales,management must research the
Q42: The job of translating target customer requirements
Q43: The _ method of measuring customer preferences
Q44: The _ method of measuring customer preferences
Q45: The amount of market testing that a
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