The amount of market testing that a new product undergoes is influenced by ________.

Name: The amount of market testing that a new product undergoes is influenced by ________.
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Question

Quizplus · Accepted Answer

All of the factors listed (investment cost, investment risk, time pressure, and research cost) can influence the amount of market testing a new product undergoes. Companies must weigh these factors and determine the appropriate level of testing to ensure the success of their product.

The Amount of Market Testing That a New Product Undergoes