The ________ method of measuring customer preferences presents pairs of items and asks the consumer which one is preferred in each pair.

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The paired-comparison method presents pairs of items and asks the consumer which one is preferred in each pair. This method is commonly used to determine customers' preferences among different options. The rank-order method asks consumers to rank a set of items by preference, while the monadic-rating method asks consumers to rate each item on a scale. Alpha-testing and beta-testing are methods used in software development, and are not related to measuring customer preferences.

The ________ Method of Measuring Customer Preferences Presents Pairs of Items