Attractive ideas must be refined into testable product concepts.A(n) ________ is a possible product the company might offer to the market.
A) test brand
B) alpha product
C) beta version
D) product idea
E) product concept
Correct Answer:
Verified
Q30: The business attractiveness of a proposal is
Q31: A(n)_ yields a profit that is less
Q32: Consumer preferences for alternative product concepts can
Q33: A(n)_ is an elaborated version of the
Q34: A(n)_ loses money,but its sales cover all
Q36: The overall probability of success for a
Q37: _ means presenting the product concept,symbolically of
Q38: Company _ and intermediaries are a particularly
Q39: In the past,creating physical prototypes was costly
Q40: In _,respondents see different hypothetical offers formed
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