When forces for both global integration and national responsiveness prevail to some extent,a "glocal" strategy that standardizes certain elements and localizes other elements can be the way to go.

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When forces for both global integration and national responsiveness prevail, a "glocal" strategy that standardizes certain elements and localizes other elements can be the best approach to achieve a balance between global integration and local responsiveness. This allows companies to leverage global synergies while adapting to local cultures and preferences.

When Forces for Both Global Integration and National Responsiveness Prevail