Which of the following statements is true of a marketing audit?
A)It should be carried out on a regular schedule.
B)It is normally conducted by an outside party and restricts an inside party of a firm.
C)It covers just the trouble spots of an organization.
D)It is a device to implement a marketing plan.

Question

Quizplus · Accepted Answer

A marketing audit should be carried out on a regular schedule to evaluate the effectiveness of an organization's marketing strategies and identify areas for improvement. It is not normally conducted by an outside party, as internal stakeholders would have greater knowledge of the organization's operations. It should cover all aspects of an organization's marketing efforts and not just focus on trouble spots. While a marketing audit can inform the development of a marketing plan, it is not a device to implement it.

Which of the Following Statements Is True of a Marketing