In the context of the Boston Consulting Group's (BCG's) portfolio matrix, a _____ is a strategic business unit that generates more cash than it needs to maintain its market share.
A)problem child
B)dog
C)star
D)cash cow

Question

Quizplus · Accepted Answer

A cash cow is a strategic business unit that generates more cash than it needs to maintain its market share. This means that it has a high market share in a low-growth market, resulting in a steady flow of cash that can be used to support other business units.

In the Context of the Boston Consulting Group's (BCG's) Portfolio