In the context of the portfolio matrix, which of the following statements is true of dogs?
A)Protection of existing market shares is essential for dogs.
B)Dogs have a dominant market shares in low growth markets.
C)Typical marketing strategies for dogs are to harvest or divest.
D)Dogs are escalated in the market by strong financial funding.

Question

Quizplus · Accepted Answer

Dogs are products or services with low market share in a low growth market, which means they are not generating a lot of revenue and are not likely to do so in the future. Companies typically use marketing strategies such as harvesting (reducing investment in the product or service) or divesting (selling or closing down the product or service) for dogs. The main goal for dogs is to minimize losses rather than increase profits. The protection of existing market shares is not necessary since they are already low, and dogs do not have a dominant market share in any market. Strong financial funding is unlikely to escalate the success of a dog product or service since there is little potential for growth.

In the Context of the Portfolio Matrix, Which of the Following