In the context of marketing planning, implementation involves:
A)allocating resources.
B)identifying market segments.
C)defining the business mission.
D)assessing internal capabilities of a firm.

Question

Quizplus · Accepted Answer

Implementation refers to the execution of the marketing plan and involves allocating resources such as budget, manpower, and time to implement the marketing strategies and tactics defined in the plan. Identifying market segments, defining the business mission, and assessing internal capabilities are part of the marketing planning process, not implementation.

In the Context of Marketing Planning, Implementation Involves