Rues and West Bros., an ammunition manufacturer, defines its mission statement as being in the ammunition-production business rather than in the arms industry. In the given scenario, Rues and West Bros. is suffering from _____.
A)marketing inertia
B)marketing myopia
C)marketing dissonance
D)marketing blockage

Question

Quizplus · Accepted Answer

Rues and West Bros. is suffering from marketing myopia, as they are focusing on their product instead of the broader industry they are a part of, leading to a narrow understanding of customer needs and preferences.