In the context of a marketing mix, promotion includes:
A)public relations activities.
B)pricing strategies.
C)after-purchase service.
D)storage and transportation of finished products.

Question

Quizplus · Accepted Answer

Promotion includes all activities that a company undertakes to communicate its products and services to customers and persuade them to purchase. Public relations activities are one of the important components of promotion. It includes building and maintaining a favorable public image, creating positive press coverage, and managing any negative publicity. Pricing strategies, after-purchase service, storage, and transportation are components of other elements of the marketing mix such as the price, product, and place.

In the Context of a Marketing Mix, Promotion Includes